Our Story
Back in 2018, I was sitting in my Corner Brook kitchen, frustrated by another conversation with a financial advisor who spoke in jargon and pushed products I didn't understand. My wife Sarah had just asked me why we couldn't find someone who would simply explain investing without the sales pitch.
That moment sparked something. We started researching, learning, and connecting with other families facing the same confusion. What we discovered was that most investment education was either too academic or too sales-focused — nothing felt real or practical for working families.
So we decided to fill that gap ourselves. Perpetua Luminara began as weekend workshops in our community center, teaching basic investment principles to neighbors and friends. The name comes from the idea that financial knowledge should be enduring and illuminating for generations.
What Drives Us
Plain Speaking
We explain investing concepts using everyday language. No confusing financial jargon or complicated theories — just clear guidance you can actually use.
Family First
Your family's unique situation matters more than any generic investment strategy. We help you make decisions that align with your actual life and goals.
Education Over Sales
We don't sell investment products or earn commissions. Our focus is teaching you to make informed decisions that serve your family's best interests.
Meet Our Team
Two guys who got tired of complicated financial advice and decided to do something about it.
Henrik Thunberg
Founder & Lead Investment Educator
Started his career in engineering before discovering his passion for making finance accessible. Henrik has been teaching investment basics to families since 2019 and believes the best investment advice comes from understanding people, not just markets.
Dimitri Novakovic
Family Financial Planning Specialist
Joined the team in 2021 after years of helping his own extended family navigate investment decisions. Dimitri specializes in breaking down complex financial concepts and helping families create realistic saving and investing plans.
How We Work
Our approach is pretty straightforward. We start by listening to what you're trying to accomplish, then we explain the investment basics that actually matter for your situation.
We don't believe in one-size-fits-all strategies or get-rich-quick schemes. Instead, we focus on helping you understand the fundamentals so you can make confident decisions about your family's financial future.
Real Examples
We use case studies from actual Canadian families, not theoretical scenarios that don't match real life.
Step-by-Step Learning
Complex topics broken into manageable pieces, with practical exercises you can complete at your own pace.
Ongoing Support
Questions don't stop after the workshop ends. We're here when you need clarity on investment decisions.
Local Focus
We understand the specific challenges and opportunities facing Canadian families, especially those in smaller communities.
Ready to Get Started?
Join other Canadian families who've decided to take control of their investment education. Our next program begins in September 2025.
Learn About Our Program